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Give Child Marriage the Finger
Who likes child marriage? Nobody. Well, nobody you know, anyway. This campaign from Plan UK gives everybody the chance to show how they feel about it. It’s a smart take on the traditional ‘charity...
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The Pink Army
The new TV ad for Cancer Research UK‘s Race for Life shows that charity advertising doesn’t have to be “charity advertising”. An emotional roller coaster. Style plus substance. A creative tour de...
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Silent no more – Aboriginal women in Canada
http://cdnbakmi.kaltura.com/p/1698541/sp/169854100/serveFlavor/entryId/0_q468vui8/v/22/flavorId/0_c4mqsy9o/forceproxy/true/name/a.mp4 I didn’t know much about this topic. My Osocio colleague, Tom,...
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What Women Really Want
This is the new annual campaign of the Belgian Zij-kant about the wage gap between man and woman. The campaigns have become a tradition in recent years and are very funny. One would almost wish that...
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One in Five and the Fear of Facebook
This is the newest work from Cuban designer and artist Erik Ravelo, the man behind a lot or remarkable social campaigns like Los Intocables and #tooyoungtodrink. It is personal work about rape and the...
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It Was Never A Dress – women’s toilet signs just got updated
Credits: It Was Never A Dress I’ve always found toilets pretty inspirational, but this campaign is taking it to the next level. Activist and software developer Tania Katan and her team at Axosoft have...
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Transit anti-harassment campaign focuses on bystander intervention
Note: This is my own work, so I’m sharing it here simply as an example of a social marketing strategy. Feel free to critique it in the comments. (Reposted in edited form from our agency blog, Change...
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Help the homeless on their period #TheHomelessPeriod
Homeless women have limited or no access to sanitary products like tampons and towels. Oli, Josie, and Sara, interns who met at a London advertising agency were shocked by this fact and started...
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Will these “edgy” coaster ads just re-brutalize women? (TW: #VAW)
People are talking about this new campaign by Ogilvy & Mather, Tokyo, for the Yaocho bar chain in Japan. But there’s another conversation we need to have about campaigns that address violence. It...
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Anti-FGM campaign looks brutally familiar
The first thought that crossed my mind, when people started asking me about this new anti-FGM (Female Genital Mutilation) campaign by Ogilvy, UK, was “didn’t Amnesty do it first”? Yes, they did....
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Remembering Chloe Cooley and the railroad to freedom
People in the United States are well aware of their nation’s history of enslaving people from Africa. But in Canada, where I live, the story of our complicity in this crime against humanity is less...
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#BirthControlHelpedMe takes reproductive choice to Twitter and beyond
In the five-and-a-half decades since the hormonal birth control pill put women’s reproductive choices in their own hands, there has been an unstoppable march towards sexual equality. At least, that’s...
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These revenge porn ads seem a little too sexy
I use my iPhone to text daily, but it took me a minute to figure out that these women were split up by the familiar “talk bubbles.” Then I had to admit to myself that I was instinctively distracted by...
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This Girl at Piccadilly Circus is doing a Brave Act about Self-Acceptance
Blindfolded and almost naked standing in the centre of London at Piccadilly Circus, with a few markers and a whiteboard with a very unusual question. See what happened in this moving experiment. Would...
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The erasure of LGBT youth
Well, “LG” anyway: These posters, for Czech LGBT support organization Sbarvouven, give a visual expression of how “in the closet” lesbian and gay youth feel themselves erased by having to pretend to be...
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Another beauty vlogger?
This, from Indian not-for-profit Make Love Not Scars, is a beauty video with a difference – a powerful campaigning tool that points out that it’s just as easy to buy lipstick to make yourself prettier,...
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14 year old Zalissa sees another future
In Burkina Faso, one out of two girls under 18 years old must marry. But not Zalissa, quite deliberately she took another decision. She wants to continue her study first and later she like to build a...
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These ads are not your winning lottery ticket, they bring you wisdom
It’s that little voice you hear now and then. Cancer is not knocking on my door is that dangerous count on luck. These ads are yet another call for regular checks. If diagnosed early, the chances of...
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This touching portrait of Rosa is about life after storms
It seems the easiest way to reuse Vimeo staff picks for a blog post. But even now we cannot escape because of the high quality of this portrait from Guatemala. It’s the story of Rosa, a young Mayan...
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Barbie. New direction. New product?
This relaunch ad from Barbie is amazing. It absolutely rides the wave of female empowerment that “Like a Girl” kicked off last year. The idea, tone, casting, and execution are pitch-perfect. (And with...
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